“67% of people have made a purchase after seeing an advertisement on social media,” according to The Manifest.
At Blue Dolphin, we love to use Instagram, Facebook, and LinkedIn to connect with customers and clients. You can also utilize social media to gain awareness and customers for your car wash business! Whether you have an automatic, tunnel, or self-serve wash, your business can benefit from having a social media presence.
How To Get Started
First, you will want to identify your goals. For example, maybe you want to use social media to increase brand awareness or recruit/retain new customers. Social media could also be used to engage with current customers and network with others in the car wash industry. You can select social media goals that align with your business goals.
Once you know why you are getting on social media, you will want to consider who your target audience is. Ask yourself: who do I want to reach on social media?
Answering “who” will help inform which social media platforms your business should be on. For example, if you want to reach 35-44 year-olds, then you’ll most likely want to be on Facebook. According to Hootsuite, Facebook is the favorite social media platform of this demographic.
What To Post on Social Media
Once you have goals, a target audience, and social media pages, you’re ready for the fun part: posting! Many social media experts suggest posting content that fits into the following content pillars: entertain, educate, inspire, and promote.
Post 1 is a great example of content that fits under the promote pillar from Roadrunner Express. Post 2 from Suzee Car Wash does a good job of educating customers on new products and updates. Post 3 from EZ Clean Car Wash entertains and engages with the local community.
On your business’ social media page, you’ll want to have a healthy mix of posts like these examples.
A Few Final Tips
Social media is a marketing tool that you shouldn’t abandon. It’s important to stay consistent once you create profiles and begin posting. That’s how you can build a positive, digital reputation.
In addition, social media is a marketing tool that takes time to learn. The more that you use it, the easier it becomes to create effective content.