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If you have scrolled on social media recently, you have probably seen the #littlemiss trend. It seems like it is everywhere on Instagram.

The trend takes characters from the Mr. Men and Little Miss book series and adapts them in a variety of ways. Instagram users are adding their own text after “Mr.” and “Little Miss” in order to express themselves, share their interests, and/or make a joke.

While many public figures are sharing the meme, you can also benefit from the trend. Your car wash business can utilize a Little Miss character in a way that is authentic and specific to your brand. This type of post offers a fun way to engage with your target audience.

Shur-Kleen utilized the meme by adding copy like “has ‘wash me’ written on her back window” and “has more paw prints in his car than hairs on his head.” Splash used the meme to promote their member program.

At Blue Dolphin, we used the meme as a way to relate to our audience and showcase what we do. Below are a few of our Little Miss characters.

To create our posts, we used Canva. You could use any design tool that works best for you! All you need is an image of one of the characters to get started.

We look forward to seeing your #littlemiss on the ‘gram!

It’s nearly August! Below are a few current updates from us at Blue Dolphin:

It’s time to plan preventative maintenance and get your wash ready for fall! We can service your air compressors, change your oils, replace your rollers, change your belts, etc. Call us to schedule – 877-421-WASH (9274).

Schedule your equipment upgrades/replacements today. Most equipment is on backorder for 6-18 weeks.

We have welcomed a few new team members, and we are hiring for additional sales and technician positions. You can view our application guidelines here.

Washworld has NEW touch-free equipment. Learn more about the Razor Double Barrel here. 

You may have seen Blue Dolphin at the WPMCA Convention, the Heartland Product and Equipment Show, The Car Wash Show, or somewhere else! We attend trade shows and conferences so we can meet you where you are.

If you want to know where we will be next, follow along with our Facebook and Instagram pages.

In the meantime, you can stop by our “virtual booth.” Check out our “Trade Show” tab for virtual versions of materials that are typically at our booth.

If you would like more information, please call us at 877-421-WASH (9274).

We are currently hiring additional sales partners and technicians. You’ll fit in with our team if you have a positive attitude, a self-motivated work ethic, and a willingness to learn.

To be considered, you will have to have the following qualifications:

• Work Authorization (US)
• High School Education (or equivalent)
• Valid Driver’s License and a willingness to travel (depending on the position, you may need to travel 25%-100% of the time)
• Shift availability for day shift and rotating on-call weekends

You can apply by emailing our Director of Human Resources, Courtney, at courtney@bluedolphinsoap.com with your resume. In addition, provide responses to the following questions:

• Why should we hire you over other candidates in our pipeline? What can you bring to the table that others can’t?
• Walk us through your relevant and/ or transferable work experience thus far. (reference attached resume)
• How would you describe your working style?
• What can you tell us about yourself that isn’t on your resume that is important for me to know about you?
• If you started this job tomorrow, what would be the first two-three things you would prioritize?
• If we hired you, what would you do to contribute to company growth?
• What questions can we answer for you?

We look forward to hearing from you!

“67% of people have made a purchase after seeing an advertisement on social media,” according to The Manifest.

At Blue Dolphin, we love to use Instagram, Facebook, and LinkedIn to connect with customers and clients. You can also utilize social media to gain awareness and customers for your car wash business! Whether you have an automatic, tunnel, or self-serve wash, your business can benefit from having a social media presence.

How To Get Started

First, you will want to identify your goals. For example, maybe you want to use social media to increase brand awareness or recruit/retain new customers. Social media could also be used to engage with current customers and network with others in the car wash industry. You can select social media goals that align with your business goals.

Once you know why you are getting on social media, you will want to consider who your target audience is. Ask yourself: who do I want to reach on social media?

Answering “who” will help inform which social media platforms your business should be on. For example, if you want to reach 35-44 year-olds, then you’ll most likely want to be on Facebook. According to Hootsuite, Facebook is the favorite social media platform of this demographic.

What To Post on Social Media

Once you have goals, a target audience, and social media pages, you’re ready for the fun part: posting! Many social media experts suggest posting content that fits into the following content pillars: entertain, educate, inspire, and promote.

Post 1 is a great example of content that fits under the promote pillar from Roadrunner Express. Post 2 from Suzee Car Wash does a good job of educating customers on new products and updates. Post 3 from EZ Clean Car Wash entertains and engages with the local community.

On your business’ social media page, you’ll want to have a healthy mix of posts like these examples.

A Few Final Tips

Social media is a marketing tool that you shouldn’t abandon. It’s important to stay consistent once you create profiles and begin posting. That’s how you can build a positive, digital reputation.

In addition, social media is a marketing tool that takes time to learn. The more that you use it, the easier it becomes to create effective content.

We look forward to seeing you on the ‘gram, on Facebook, or wherever your social media marketing plan takes you!

Happy June! Below are a few current updates from us at Blue Dolphin:

• Washworld announced a price increase for July 1, 2022 (originally, this date was June 1, 2022). If you are looking to upgrade your wash, now is the time. Give us a call at 877-421-WASH (9274).

• It’s time to plan preventative maintenance and get your wash ready for fall! We can service your air compressors, change your oils, replace your rollers, change your belts, etc. Call us to schedule.

• We are hiring for sales and technician positions. You can view our application guidelines here.

• We are booking into September. Schedule your new installs today by giving us a call.

• Customers love a clean wash bay! Thank you for keeping your car wash clean.

Is there anything that Blue Dolphin can do for you? Give us a call today at 877-421-WASH (9274)!

Happy (almost) summer! At Blue Dolphin, we have a lot of current updates to share with you.

First, Washworld recently announced a price increase for June 1, 2022. If you are looking to upgrade or repair your wash, now is the time! You can give us a call at 877-421-WASH (9274) to schedule your upgrades and repairs. Scheduling now ensures current pricing and that your wash will be complete before the Thanksgiving holiday.

Also coming up in June, Blue Dolphin representatives will be at the Heartland Car Wash Association Show. It’s taking place on June 7th and 8th. You can check out additional details here. If you’re attending, make sure to stop by the Washworld booth to say hi!

As you may have already been noticing, it’s bug season. Front grills are paying the price. Is your wash set up with bug removers? Blue Dolphin can reprogram your wash to apply bug removers from the side view mirrors to the front of the car. You can give us a call at 877-421-WASH (9274) to schedule this upgrade.

Lastly, we want to acknowledge a customer that recently got set up with ceramic protectants: Sudzee! Check out this video to see the wash in action. If you want to learn more about ceramics in your wash, just give us a call at 877-421-WASH (9274).

We thank you for your current business and future business!

Washworld recently featured their latest Razor, the Double Barrel, at The Car Wash Show.

It’s specifically designed with two spray arch manifolds, one high pressure and one low pressure, to intensely maximize the wash your car receives. Double Barrel’s power blasts away pesky bugs and dirt leaving your car exceptionally clean.

Like Razor EDGE, Razor and Razor XR-7, Razor Double Barrel provides a safe, consistently reliable car wash system upholding the highest standards in quality and efficiency. 

Below are a few key features of the Razor Double Barrel and their highlights.

Polyethylene Arch Cover 

The vibrant blue, rotationally molded polyethylene arch cover catches the eye of the customer while protective cross-link face foam gives added protection. For added convenience, a high pressure gauge has been mounted onto the spray arch for monitoring nozzle pressure.

Two Spray Arch Manifolds

Double Barrel encompasses two spray arch manifolds to give an intense cleaning that is sure to get customers talking. The stainless steel low pressure manifold includes 8 top and 14 side VeeJet nozzles, while the stainless steel high pressure manifold includes 8 top and 14 side stainless steel zero degree rotating turbo nozzles.

Arch Face Cover

The Double Barrel arch face cover incorporates dual cross linked polyethylene replaceable nozzle protectors. The face cover can easily be removed for direct access to both the VeeJet and stainless steel zero degree rotating turbo nozzles.

Double Barrel Carriage Height

The Double Barrel carriage height has been raised by 4” to accommodate the stainless steel zero degree rotating turbo nozzles to maintain a 7’ vehicle clearance. The side arch has been extended out by 12” to maintain the optimal cleaning distance. Customers will appreciate the robust sound of Double Barrel’s intense spraying.

Want to learn more? Give us a call today at 877-421-WASH (9274).

According to WashTrends Magazine, you can engage all senses to attract car wash customers.

Sight: Make sure your wash is well lit and clean. Signage, color, and movement all catch the eye.

Sound: The wash bay can be designed in a way that noise is non-offensive to guests.

Smell: Nobody likes bad smells, plain and simple. Positive smells can be created during the wash process by using scented solutions! Lemon has been studied to evoke feelings of cleanliness, while lavender helps people feel calm.

Specify in the policy a specific list of persons who have the right to drive the car. If you choose the “No restrictions” option, the cost of the policy will almost double. The Central Bank reform is also aimed at creating more favorable conditions wisconsin unemployment insurance for the insured. Thus, the prime rate was decreased by 20%, and the system of coefficient calculation by age and experience increased the number of levels from 4 to 58. Now the insurance for experienced drivers is cheaper than for motorists without experience. Another useful innovation is the preservation of the discount when there is a break in experience.

Touch: Customers expect a damage-free wash experience.

Taste: Obviously, customers will not be tasting the car wash. But, they may grab snacks at the neighboring c-store. If you own a c-store and a car wash, consider incentives like a free coffee with a car wash. This will encourage customers to engage with both of your businesses.

Give us a call to learn more about what we can do for your car wash business: 877-421-WASH (9274).

LED Picture from Premier Companies.

Blue Dolphin will be attending the 2022 WPMCA Convention on April 26th and 27th. It’s taking place at the Kalahari Resort in Wisconsin Dells.

We encourage you to stop by and visit our booth! We will be located at 108 & 110.

Important convention links:

• Click here for the schedule
• Click here for the exhibitor map
• Click here for registration